The Expert’s Edge

Develop a Unique, Wildly Effective Coaching Curriculum That Magnetizes Next-Level Clients & All But Guarantees Their Success

Distinguish yourself in the online coaching space with a bespoke, custom-crafted coaching curriculum that honors your unique wisdom and lived experience…

AND appeals to the intelligence, rather than the emotions & vulnerabilities, of a sophisticated clientele.

(Hint: this is exactly what they’ve been looking for.)

Start getting recognized for unmistakable excellence in your craft… and never again compete on charisma with “influencer coaches” with but a fraction of your skill and expertise.

→ YOU STRUGGLE TO SIGN SOPHISTICATED, COMMITTED CLIENTS

My friend, it is not just you! Nor is it your imagination…

The coaching market is savvier, more sophisticated, and more skeptical than ever before. And we can hardly blame them…

Coaching clients have been burned (in some cases, multiple times over) by unqualified, inexperienced influencers who woke up one day and decided to call themselves “coaches.” Their clients have paid them huge sums of their hard-earned money, only to find that the so-called “coach” either has no curriculum at all…

or it’s recycled, pop-psychology, mindset work they’ve copied from their last coach, who learned it from their last coach, who learned it from a self-help book published by an influencer.

When you can combine your passion and integrity with a sound, logical, well-structured coaching curriculum based on your wisdom and expertise…

you immediately shine like a beacon, beckoning sophisticated, invested clients to someone they can actually trust to facilitate the results they’re looking for.

→ YOU FEEL UNINSPIRED BY YOUR COACHING OFFERS AND UNMOTIVATED TO MARKET & SELL

Maybe you’ve just completed a coach-training or certification program and you’ve found that what you’re offering is rather generic… too similar to what every other coach in your niche is selling… but you were never taught how to make your coaching more “you.”

Or perhaps you’re an established coach with a successful practice, but you’ve been selling the same program for years, and you feel like you’ve evolved… but your clientele hasn’t.

You’ve got to make money if you’re going to keep a roof over your head, but you’re so tired of “dumbing down” your work just to keep attracting new clients who aren’t a great fit in the first place.

Yes, my friend, yes. We have ALL been there! The reason is simple…

The online coaching space is so focused on marketing and sales that we’ve been conditioned to sell “what sells.” But, what we’ve been told about “what sells” is only partially true…

Dumbing down your work – or relying on your personality – to sell coaching programs only attracts beginners – newbies – in your niche. And newbies don’t commit – they dabble. (As they should!)

This leaves an entire population – the majority of the coaching market – under-served and searching for a coach who offers the very specific transformation you are most skilled at – and most passionate about – facilitating.

Imagine if you had an offer built on a solid coaching curriculum designed to do exactly that!

→ YOUR CLIENTS’ RESULTS ARE HIT OR MISS

Once again, you’re not alone in this! I hope you’re starting to remember how great you are and to understand that none of this is your fault…

For all of the reasons discussed above, you may simply be enrolling clients who are a less-than-perfect fit, especially for the kind of coaching you truly want to do and know that you’re capable of doing.

And/or, you never have been shown how to build into your coaching programs:

• clearly defined goals (ones that you’re uniquely qualified to help others achieve);
• a process for tracking clients’ progress;
• and fail-safes that get them back on track when they (inevitably!) veer off course.

These, my friend, are failings of the industry, not of your own.

The Expert’s Edge aims to address all of these… and much, much more.

If you’re tired of trying to solve these all-too-common, yet incredibly frustrating challenges on your own, an ‘Expert Edge’ may be just what you need.

→ DISCOVER THE GOLD

We begin by taking inventory…

of your experience (life, work, life’s work), expertise, strengths, skills, and perspectives…

everything that makes you – or will make you – a uniquely gifted coach and leader. 

These are the keys to your coaching program’s – and your clients’ – success. They’re also what makes you so compelling to exactly the right clientele, and so distinctive from the charismatic charlatans taking up so much space online.

→ DEFINE THE GOAL

Using what we’ve discovered in Phase 1, we’ll create a “Transformation End Point” – a goal toward which your coaching method will be designed to reach.

Your “End Point” represents a transformation that you are uniquely qualified, positioned, and passionate about facilitating…

It’s also one of the most commonly – and most critically – overlooked keys to clients’ success. See, most coach-training programs teach you to put the onus on your client to define their own goal, even session by session…

Problem is, our clients (just like us!) can only set goals that we perceive as achievable from where we are right now.

This is exactly why we look to experts – those with lived experience beyond our current paradigm – to help us see what’s possible, set a goal, and make a plan to get there.

YOU are that expert.

Your Transformation End Point will act as a beacon calling in clients who could never articulate what they were seeking until they found you, and said, “THAT! That’s it!” …

And will remain their guiding light, keeping them motivated and focused as you work together to achieve it.

→ CREATE THE CURRICULUM

In Phase 3, we begin from the end…

We’ll work backward from your Transformation End Point and, using sound principles from education and psychology, develop a unique, comprehensive, wildly effective process for achieve it.

Finally, we’ll package your method into a logical, step-by-step coaching curriculum that strikes the right balance between learning and action…

and can almost guarantee your clients’ success.

Yes, that’s a bold statement! And…

after decades of developing curricula and nearly a decade of mentoring coaches, I know that a coaching program that’s aligned with the coach’s expertise and designed to facilitate a specific type of transformation leaves very, very little room for failure.

→ DEVELOP A NEW, SOPHISTICATED CLIENT PROFILE

Finally, we’ll integrate each key outcome of Phases 1-3 and craft a profile of the type of client who is most likely to succeed – beyond even their own expectations – with your new coaching curriculum.

When you deeply understand exactly the kind of person who will not just buy – but who will most benefit from – your coaching process… you get to choose your clients as much as (if not more than) they choose you. 

Now, you’ll be as certain as you can possibly be – not only of your clients’ success – but of their commitment to your coaching program and to your synergy as co-creators of their new reality.

And when you bring this level of clarity to a marketing & copywriting expert (the kind with high integrity like yours), your marketing plan will come together faster and with infinitely more ease and joy. Not to mention, you’ll just about be their new favorite client. Oh! And I have the perfect referral for you on speed-dial.

Hey there! I’m Phyllis Wilson – a Master Coach with over 25 years of experience dedicated to empowering others through the art and science of teaching and coaching.

I’ve spent the last five years mentoring coaches in the online space, helping them to become supremely confident, highly skilled, impactful leaders in their niches. It’s my honor and joy to guide coaches to levels of mastery that transform not only their clients and their practices, but their own lives as well.

I believe that now, more than ever, the world needs coaches who are deeply ethical and passionate about real, lasting transformation. This takes a relentless pursuit of mastery, an unwavering commitment to integrity, and a unique methodology that only you can deliver. That’s where I come in.

Whether you’re new to coaching or have an established practice – and whether you’re certified or not – I will help you develop the mastery, self-leadership, and skillful means necessary to make a lasting impact – and income – as a transformational coach.

I used to be so afraid of my clients “finding me out” – that I didn’t really know what I was doing. But after doing this work with you and figuring out what I’m truly capable of as a coach… and turning that into something that’s completely my own… wow. I put down the walls. I can really allow myself to just be present with each and every client and guide them toward exactly what they need; every client, every time.

– Samoa, Miami